A social business operating that is being fully immersed and involved in the gaming community to help people either buy or sell World of War Craft account.  They found that the ethics and support of many sites in this niche was lacking, and set out to provide customers with a positive experience that so many of the sites that operated in this industry failed to provide to their customers. Social businesses are driven to bring about change while still generating the funds necessary to operate in their given industry, but stay involved in their communities and offer their customers a much higher level of support and interaction.