There are a lot of reasons why a company might need to save money on marketing costs and one of the most important aspects of running a small business is making sure that no money is wasted on any venture, no matter how important it might be. One of the most important expenditures for a small business is that of crafting cost effective email campaigns and interactive website media along with strong social networking initiatives because all of these options are often very high on their rate of return as far as analytics and value is concerned.